Morteza Firouz

Founder & CEO

Morteza founded Azure Wealth Switzerland SA in October 2011, thus continuing a remarkable career already rich in experience. His journey in the financial world began in 1985 in Geneva, with the former TDB American Express (now Union Bancaire Privée “UBP”). After gaining solid experience in Geneva and New York, he worked with the “Middle East” teams in Geneva and the “Europe” teams in Lugano, alongside UBP.

He then took on new challenges by joining the Julius Baer group. He notably set up, led, and supported a team to develop new markets such as Greece, Cyprus, Turkey, and the Persian Gulf countries.

After accumulating nearly 30 years of experience in renowned banking institutions, Morteza decided to establish an independent structure. His goal was to best serve the interests of his clients, relying on total independence, extensive experience, stability, and a client-centric vision.

Morteza Firouz

Founder & CEO

Morteza founded Azure Wealth Switzerland SA in October 2011, thus continuing a remarkable career already rich in experience. His journey in the financial world began in 1985 in Geneva, with the former TDB American Express (now Union Bancaire Privée “UBP”). After gaining solid experience in Geneva and New York, he worked with the “Middle East” teams in Geneva and the “Europe” teams in Lugano, alongside UBP.

He then took on new challenges by joining the Julius Baer group. He notably set up, led, and supported a team to develop new markets such as Greece, Cyprus, Turkey, and the Persian Gulf countries.

After accumulating nearly 30 years of experience in renowned banking institutions, Morteza decided to establish an independent structure. His goal was to best serve the interests of his clients, relying on total independence, extensive experience, stability, and a client-centric vision.